We Always Watch The Scales and We Don't Ask For Directions are billboards for the campaign. We Don't Need Matches to
Smoke is a one-page ad. Cup Size Is Not An Issue, We Care About Split Ends, and We Worry About Breaking Nails are
two-page spreads for the campaign.

The strategy of this campaign is focused on the survival of the "Badass Girl Scout." Features original copywriting and photography.